The Global Merchants: The Enterprise and Extravagance of the Sassoon Dynasty
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English | February 24, 2022 | ISBN: 0241388643 | True EPUB | 425 pages | 30 MB
Author: Joseph Sassoon
The astonishing story of the Sassoons, one of the nineteenth century's preeminent commercial families and 'the Rothschilds of the East'
The Sassoons were one of the great business dynasties of the nineteenth century, as eminent as traders as the Rothschilds were bankers. This book reveals the secrets behind the family's phenomenal success: how a handful of Jewish exiles from Ottoman Baghdad forged a mercantile juggernaut from their new home in colonial Bombay, the vast network of agents, informants and politicians they built, and the way they came to bridge East and West, culturally as well as commercially. As one competitor remarked, 'silver and gold, silks, gums and spices, opium and cotton, wool and wheat - whatever moves over sea or land feels the hand or bears the mark of Sassoon & Co.'
